WhatsApp - "Global Privacy" 360 Campaign (Directed by Mark Molloy @ Smuggler)

This campaign, Meta's largest with BBDO to date, was produced to highlight WhatsApp's focus on private messaging. I was the lead agency producer from concept to delivery, working 60-80 hour weeks to bring this spot (and 346 variations of edit length and size) to fruition. We awarded production to Mark Molloy at Smuggler, and worked with Stewart Reeves & Leah Turner from Work Editorial. All the POV VFX shots were done by Mark's long-time VFX partner Urs Furrer at Pariah, with finishing and other VF done at Trafik. We mixed with Barking Owl in LA and graphics were handled by Syndicate.tv—music was a whole thing, but we landed on this nice track from the film Booksmart. We shot for 11 days, 6 in Mexico City and 5 in & around Sydney.

This project almost broke us, but I'm happy with the final results.

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